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	<title>adrich &#187; Carat</title>
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	<link>http://www.ad-rich.co.uk</link>
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		<title>Saab Forum</title>
		<link>http://www.ad-rich.co.uk/forums/saab-forum/</link>
		<comments>http://www.ad-rich.co.uk/forums/saab-forum/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 11:07:53 +0000</pubDate>
		<dc:creator>adRich</dc:creator>
				<category><![CDATA[message boards / forums]]></category>
		<category><![CDATA[Carat]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[Independent Style]]></category>
		<category><![CDATA[Saab]]></category>
		<category><![CDATA[Saab Forum]]></category>
		<category><![CDATA[Series Details]]></category>
		<category><![CDATA[Style Forum]]></category>

		<guid isPermaLink="false">http://www.ad-rich.net/?p=412</guid>
		<description><![CDATA[
Client: Saab
Agency: Carat
Brief Description: The Saab Question Everything Series
Details: Independent Style&#160;Forum
Click here to view&#160;Messageboard


]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.theworkcomesfirst.com/images/forum.jpg" alt="" width="360" height="85" /></p>
<p><span style="color: #333333;"><strong>Client:</strong></span> Saab<br />
<span style="color: #333333;"><strong>Agency:</strong></span> Carat<br />
<span style="color: #333333;"><strong>Brief Description:</strong></span> The Saab Question Everything Series<br />
<span style="color: #333333;"><strong>Details:</strong></span> Independent Style&nbsp;Forum</p>
<p><strong><a href="http://www.independentonlinesolutions.com/saab/forum/" target="_blank">Click here to view&nbsp;Messageboard</a></strong></p>
<p><strong><br />
</strong></p>
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		<title>Extreme Skill Game</title>
		<link>http://www.ad-rich.co.uk/viralgames/extreme-skill-game/</link>
		<comments>http://www.ad-rich.co.uk/viralgames/extreme-skill-game/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 09:07:37 +0000</pubDate>
		<dc:creator>adRich</dc:creator>
				<category><![CDATA[online viral games]]></category>
		<category><![CDATA[Carat]]></category>
		<category><![CDATA[extreme]]></category>
		<category><![CDATA[Extreme Comfort]]></category>
		<category><![CDATA[Extreme Game]]></category>
		<category><![CDATA[Game]]></category>
		<category><![CDATA[Game Client]]></category>
		<category><![CDATA[Game Online]]></category>
		<category><![CDATA[Nivea For Men]]></category>
		<category><![CDATA[Online Registration]]></category>
		<category><![CDATA[Shaving System]]></category>
		<category><![CDATA[skill]]></category>
		<category><![CDATA[Skill Game]]></category>
		<category><![CDATA[System Details]]></category>

		<guid isPermaLink="false">http://www.ad-rich.net/?p=385</guid>
		<description><![CDATA[
Client: Nivea
Agency: Carat
Brief Description: To celebrate the new NIVEA FOR MEN Extreme Comfort shaving system
Details: Skills Game &#38; Online&#160;Registration
Click here to view&#160;Game


]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.theworkcomesfirst.com/images/niv.jpg" alt="" width="360" height="85" /></p>
<p><span style="color: #333333;"><strong>Client:</strong></span> Nivea<br />
<span style="color: #333333;"><strong>Agency:</strong></span> Carat<br />
<span style="color: #333333;"><strong>Brief Description:</strong></span> To celebrate the new <span class="caps">NIVEA</span> <span class="caps">FOR</span> <span class="caps">MEN</span> Extreme Comfort shaving system<br />
<span style="color: #333333;"><strong>Details:</strong></span> Skills Game <span class="amp">&amp;</span> Online&nbsp;Registration</p>
<p><strong><a href="http://www.independentonlinesolutions.com/nivea/game/" target="_blank">Click here to view&nbsp;Game</a></strong></p>
<p><strong><br />
</strong></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Mirror &#8211; ACT ON CO2</title>
		<link>http://www.ad-rich.co.uk/microsites/the-mirror-act-on-co2/</link>
		<comments>http://www.ad-rich.co.uk/microsites/the-mirror-act-on-co2/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 15:19:58 +0000</pubDate>
		<dc:creator>adRich</dc:creator>
				<category><![CDATA[microsites]]></category>
		<category><![CDATA[act]]></category>
		<category><![CDATA[Amp]]></category>
		<category><![CDATA[Best Car]]></category>
		<category><![CDATA[Brief Description]]></category>
		<category><![CDATA[Buying A New Car]]></category>
		<category><![CDATA[Campaign Objectives]]></category>
		<category><![CDATA[Car Buyers]]></category>
		<category><![CDATA[Carat]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[co2]]></category>
		<category><![CDATA[Dft]]></category>
		<category><![CDATA[Environmental Benefits]]></category>
		<category><![CDATA[Life Case]]></category>
		<category><![CDATA[Microsite]]></category>
		<category><![CDATA[mirror]]></category>
		<category><![CDATA[Traffic Drivers]]></category>

		<guid isPermaLink="false">http://www.ad-rich.net/?p=327</guid>
		<description><![CDATA[ 
Client: Department For Transport (DFT)
Agency: Carat
Brief Description: The Campaign Objectives were to educate and inform new car buyers about the financial and environmental benefits of buying a new car. The website focused on real life case studies and how the new DFT Ranking Tool helped them choose the best car for their requirements.
Details: Advertorials, [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.theworkcomesfirst.com/images/co2.gif" alt="" width="85" height="85" /> <img class="alignnone" src="http://www.theworkcomesfirst.com/images/co2img.jpg" alt="" width="360" height="85" /></p>
<p><span style="color: #333333;"><strong>Client:</strong></span> <a href="http://www.dft.gov.uk/" target="_blank">Department For Transport (<span class="caps">DFT</span>)</a><br />
<span style="color: #333333;"><strong>Agency:</strong></span> Carat<br />
<span style="color: #333333;"><strong>Brief Description:</strong></span> The Campaign Objectives were to educate and inform new car buyers about the financial and environmental benefits of buying a new car. The website focused on real life case studies and how the new <span class="caps">DFT</span> Ranking Tool helped them choose the best car for their requirements.<br />
<span style="color: #333333;"><strong>Details:</strong></span> Advertorials, Case Studies and Traffic&nbsp;Drivers</p>
<p><strong><a href="http://www.themirroronline.co.uk/actonco2/" target="_blank">Click here to view&nbsp;website</a></strong></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Independent Thinking</title>
		<link>http://www.ad-rich.co.uk/microsites/independent-thinking/</link>
		<comments>http://www.ad-rich.co.uk/microsites/independent-thinking/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 14:27:13 +0000</pubDate>
		<dc:creator>adRich</dc:creator>
				<category><![CDATA[microsites]]></category>
		<category><![CDATA[Brief Description]]></category>
		<category><![CDATA[Carat]]></category>
		<category><![CDATA[Independent]]></category>
		<category><![CDATA[Independent Readers]]></category>
		<category><![CDATA[Innovative Thinking]]></category>
		<category><![CDATA[Saab]]></category>
		<category><![CDATA[thinking]]></category>
		<category><![CDATA[Umbrella]]></category>

		<guid isPermaLink="false">http://www.ad-rich.net/?p=308</guid>
		<description><![CDATA[ 
Client: Saab
Agency: Carat
Brief Description: 7 month print and online campaign under the &#8220;Saab Question Everything&#8221; umbrella, celebrating the kind of independent, innovative thinking with which both Saab and The Independent readers are associated.
Details: Advertorials, Videos,&#160;Forums
Click here to view&#160;website


]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.theworkcomesfirst.com/images/logo_saab.jpg" alt="" width="85" height="85" /> <img class="alignnone" src="http://www.theworkcomesfirst.com/images/saab.jpg" alt="" width="360" height="85" /></p>
<p><span style="color: #333333;"><strong>Client:</strong></span> <a href="http://www.saab.co.uk/gb/en/start#/home/" target"_blank">Saab</a><br />
<span style="color: #333333;"><strong>Agency:</strong></span> Carat<br />
<span style="color: #333333;"><strong>Brief Description:</strong> </span>7 month print and online campaign under the &#8220;Saab Question Everything&#8221; umbrella, celebrating the kind of independent, innovative thinking with which both Saab and The Independent readers are associated.<br />
<span style="color: #333333;"><strong>Details:</strong></span> Advertorials, Videos,&nbsp;Forums</p>
<p><strong><a href="http://www.independentonlinesolutions.com/saab/" target="_blank">Click here to view&nbsp;website</a></strong></p>
<p><strong><br />
</strong></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IndyDad</title>
		<link>http://www.ad-rich.co.uk/microsites/indydad/</link>
		<comments>http://www.ad-rich.co.uk/microsites/indydad/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 13:45:07 +0000</pubDate>
		<dc:creator>adRich</dc:creator>
				<category><![CDATA[microsites]]></category>
		<category><![CDATA[Becoming A Dad]]></category>
		<category><![CDATA[Bottle Feeding]]></category>
		<category><![CDATA[Brief Description]]></category>
		<category><![CDATA[Carat]]></category>
		<category><![CDATA[indydad]]></category>
		<category><![CDATA[Interactive Flash]]></category>
		<category><![CDATA[Interactive Flash Website]]></category>
		<category><![CDATA[Latest Gadgets]]></category>
		<category><![CDATA[Microsite]]></category>
		<category><![CDATA[Partying]]></category>
		<category><![CDATA[Renault]]></category>

		<guid isPermaLink="false">http://www.ad-rich.net/?p=305</guid>
		<description><![CDATA[ 
Client: Renault
Agency: Carat
Brief Description: Becoming a dad is a life-changing event but it doesn&#8217;t have to mean the end of life as you know it. You may have swapped all-night partying for bottle feeding at all hours, but you&#8217;re still you and that means wanting the latest gadgets and fashions&#8230; This website is for [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.theworkcomesfirst.com/images/logo_ren.jpg" alt="" width="85" height="85" /> <img class="alignnone" src="http://www.theworkcomesfirst.com/images/renault.jpg" alt="" width="360" height="85" /></p>
<p><span style="color: #333333;"><strong>Client:</strong></span> <a href="http://www.renault.co.uk/" target="_blank">Renault</a><br />
<span style="color: #333333;"><strong>Agency:</strong></span> Carat<br />
<span style="color: #333333;"><strong>Brief Description:</strong></span> Becoming a dad is a life-changing event but it doesn&#8217;t have to mean the end of life as you know it. You may have swapped all-night partying for bottle feeding at all hours, but you&#8217;re still you and that means wanting the latest gadgets and fashions&#8230; This website is for dads who love their kids but love being a big kid to.<br />
<span style="color: #333333;"><strong>Details:</strong></span> Interactive flash website with upload competition&nbsp;facility.</p>
<p><strong><a href="http://www.independentonlinesolutions.com/renault/" target="_blank">Click here to view&nbsp;website</a></strong></p>
<p><strong><br />
</strong></p>
]]></content:encoded>
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