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Change4Life Fun Wheel
April 8, 2011
Client: COI Department of Health
Agency: Mediacom
Brief Description: The Campaign Objectives were to educate the people of Britain and encourage them to ‘move more’ and ‘eat well’ to avoid obesity. Promoting exercise as free, easy and fun for all the family, using the government’s Fun Wheel. The campaign also sent fun bus round the country […]
The Mirror – Change 4 Life
July 14, 2009
Client: COI Department of Health
Agency: Mediacom
Brief Description: Nine out of ten of today’s children are at risk of becoming overweight or obese by 2050. The Change4Life was a massive cross media national campaign designed to help parents identify ways to make family life healthier. The Mirror website was part of that and was built […]
