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	<title>adrich &#187; Mirror Website</title>
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		<title>The Mirror &#8211; Change 4 Life</title>
		<link>http://www.ad-rich.co.uk/microsites/the-mirror-change-4-life/</link>
		<comments>http://www.ad-rich.co.uk/microsites/the-mirror-change-4-life/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 14:32:46 +0000</pubDate>
		<dc:creator>adRich</dc:creator>
				<category><![CDATA[microsites]]></category>
		<category><![CDATA[Brief Description]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[Cross Media]]></category>
		<category><![CDATA[Department Of Health]]></category>
		<category><![CDATA[Health Agency]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[Life Message]]></category>
		<category><![CDATA[Message Details]]></category>
		<category><![CDATA[mirror]]></category>
		<category><![CDATA[Mirror Website]]></category>
		<category><![CDATA[National Campaign]]></category>
		<category><![CDATA[Obese]]></category>
		<category><![CDATA[Overweight]]></category>
		<category><![CDATA[Parents]]></category>
		<category><![CDATA[Risk]]></category>

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		<description><![CDATA[ 
Client: COI Department of Health
Agency: Mediacom
Brief Description: Nine out of ten of today&#8217;s children are at risk of becoming overweight or obese by 2050. The Change4Life was a massive cross media national campaign designed to help parents identify ways to make family life healthier. The Mirror website was part of that and was built [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.theworkcomesfirst.com/images/c4l.gif" alt="" width="85" height="85" /> <img class="alignnone" src="http://www.theworkcomesfirst.com/images/c4l.jpg" alt="" width="360" height="85" /></p>
<p><span style="color: #333333;"><strong>Client:</strong></span> <a href="http://www.nhs.uk/Change4Life/Pages/default.aspx" target"_blank"><span class="caps">COI</span> Department of Health</a><br />
<span style="color: #333333;"><strong>Agency:</strong></span> Mediacom<br />
<span style="color: #333333;"><strong>Brief Description:</strong></span> Nine out of ten of today&#8217;s children are at risk of becoming overweight or obese by 2050. The Change4Life was a massive cross media national campaign designed to help parents identify ways to make family life healthier. The Mirror website was part of that and was built to reinforce the &#8216;Change 4 Life&#8217; message.<br />
<span style="color: #333333;"><strong>Details:</strong></span> Advertorials (Print Supplement to Online&nbsp;website)</p>
<p><strong><a href="http://www.themirroronline.co.uk/change4life/" target="_blank">Click here to view&nbsp;website</a></strong></p>
<p><strong><br />
</strong></p>
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