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	<title>adrich &#187; mirror</title>
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	<description>Online Design Agency</description>
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		<title>3am Quiz</title>
		<link>http://www.ad-rich.co.uk/viralgames/3am-quiz/</link>
		<comments>http://www.ad-rich.co.uk/viralgames/3am-quiz/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 11:26:43 +0000</pubDate>
		<dc:creator>adRich</dc:creator>
				<category><![CDATA[online viral games]]></category>
		<category><![CDATA[3am]]></category>
		<category><![CDATA[Adobe Flash]]></category>
		<category><![CDATA[Brief Description]]></category>
		<category><![CDATA[Description Details]]></category>
		<category><![CDATA[mirror]]></category>
		<category><![CDATA[quiz]]></category>

		<guid isPermaLink="false">http://www.ad-rich.co.uk/?p=978</guid>
		<description><![CDATA[
Client: 3am Quiz
Agency: Mirror
Brief Description:
Details: Built with adobe Flash, MySQL,&#160;HTML.
Click here to view&#160;quiz


]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.theworkcomesfirst.com/images/quiz.png" alt="" width="360" height="85" /></p>
<p><span style="color: #333333;"><strong>Client:</strong></span> <a href="http://www.themirroronline.co.uk/ttcquiz/" target="_blank">3am Quiz</a><br />
<span style="color: #333333;"><strong>Agency:</strong></span> Mirror<br />
<span style="color: #333333;"><strong>Brief Description:</strong></span><br />
<span style="color: #333333;"><strong>Details:</strong></span> Built with adobe Flash, MySQL,&nbsp;<span class="caps">HTML</span>.</p>
<p><strong><a href="http://www.themirroronline.co.uk/ttcquiz/" target="_blank">Click here to view&nbsp;quiz</a></strong></p>
<p><strong><br />
</strong></p>
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		</item>
		<item>
		<title>The Mirror &#8211; Change 4 Life</title>
		<link>http://www.ad-rich.co.uk/microsites/the-mirror-change-4-life/</link>
		<comments>http://www.ad-rich.co.uk/microsites/the-mirror-change-4-life/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 14:32:46 +0000</pubDate>
		<dc:creator>adRich</dc:creator>
				<category><![CDATA[microsites]]></category>
		<category><![CDATA[Brief Description]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[Cross Media]]></category>
		<category><![CDATA[Department Of Health]]></category>
		<category><![CDATA[Health Agency]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[Life Message]]></category>
		<category><![CDATA[Message Details]]></category>
		<category><![CDATA[mirror]]></category>
		<category><![CDATA[Mirror Website]]></category>
		<category><![CDATA[National Campaign]]></category>
		<category><![CDATA[Obese]]></category>
		<category><![CDATA[Overweight]]></category>
		<category><![CDATA[Parents]]></category>
		<category><![CDATA[Risk]]></category>

		<guid isPermaLink="false">http://www.ad-rich.net/?p=337</guid>
		<description><![CDATA[ 
Client: COI Department of Health
Agency: Mediacom
Brief Description: Nine out of ten of today&#8217;s children are at risk of becoming overweight or obese by 2050. The Change4Life was a massive cross media national campaign designed to help parents identify ways to make family life healthier. The Mirror website was part of that and was built [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.theworkcomesfirst.com/images/c4l.gif" alt="" width="85" height="85" /> <img class="alignnone" src="http://www.theworkcomesfirst.com/images/c4l.jpg" alt="" width="360" height="85" /></p>
<p><span style="color: #333333;"><strong>Client:</strong></span> <a href="http://www.nhs.uk/Change4Life/Pages/default.aspx" target"_blank"><span class="caps">COI</span> Department of Health</a><br />
<span style="color: #333333;"><strong>Agency:</strong></span> Mediacom<br />
<span style="color: #333333;"><strong>Brief Description:</strong></span> Nine out of ten of today&#8217;s children are at risk of becoming overweight or obese by 2050. The Change4Life was a massive cross media national campaign designed to help parents identify ways to make family life healthier. The Mirror website was part of that and was built to reinforce the &#8216;Change 4 Life&#8217; message.<br />
<span style="color: #333333;"><strong>Details:</strong></span> Advertorials (Print Supplement to Online&nbsp;website)</p>
<p><strong><a href="http://www.themirroronline.co.uk/change4life/" target="_blank">Click here to view&nbsp;website</a></strong></p>
<p><strong><br />
</strong></p>
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		</item>
		<item>
		<title>The Mirror &#8211; ACT ON CO2</title>
		<link>http://www.ad-rich.co.uk/microsites/the-mirror-act-on-co2/</link>
		<comments>http://www.ad-rich.co.uk/microsites/the-mirror-act-on-co2/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 15:19:58 +0000</pubDate>
		<dc:creator>adRich</dc:creator>
				<category><![CDATA[microsites]]></category>
		<category><![CDATA[act]]></category>
		<category><![CDATA[Amp]]></category>
		<category><![CDATA[Best Car]]></category>
		<category><![CDATA[Brief Description]]></category>
		<category><![CDATA[Buying A New Car]]></category>
		<category><![CDATA[Campaign Objectives]]></category>
		<category><![CDATA[Car Buyers]]></category>
		<category><![CDATA[Carat]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[co2]]></category>
		<category><![CDATA[Dft]]></category>
		<category><![CDATA[Environmental Benefits]]></category>
		<category><![CDATA[Life Case]]></category>
		<category><![CDATA[Microsite]]></category>
		<category><![CDATA[mirror]]></category>
		<category><![CDATA[Traffic Drivers]]></category>

		<guid isPermaLink="false">http://www.ad-rich.net/?p=327</guid>
		<description><![CDATA[ 
Client: Department For Transport (DFT)
Agency: Carat
Brief Description: The Campaign Objectives were to educate and inform new car buyers about the financial and environmental benefits of buying a new car. The website focused on real life case studies and how the new DFT Ranking Tool helped them choose the best car for their requirements.
Details: Advertorials, [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.theworkcomesfirst.com/images/co2.gif" alt="" width="85" height="85" /> <img class="alignnone" src="http://www.theworkcomesfirst.com/images/co2img.jpg" alt="" width="360" height="85" /></p>
<p><span style="color: #333333;"><strong>Client:</strong></span> <a href="http://www.dft.gov.uk/" target="_blank">Department For Transport (<span class="caps">DFT</span>)</a><br />
<span style="color: #333333;"><strong>Agency:</strong></span> Carat<br />
<span style="color: #333333;"><strong>Brief Description:</strong></span> The Campaign Objectives were to educate and inform new car buyers about the financial and environmental benefits of buying a new car. The website focused on real life case studies and how the new <span class="caps">DFT</span> Ranking Tool helped them choose the best car for their requirements.<br />
<span style="color: #333333;"><strong>Details:</strong></span> Advertorials, Case Studies and Traffic&nbsp;Drivers</p>
<p><strong><a href="http://www.themirroronline.co.uk/actonco2/" target="_blank">Click here to view&nbsp;website</a></strong></p>
]]></content:encoded>
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		</item>
		<item>
		<title>The Mirror &#8211; Stub It Out</title>
		<link>http://www.ad-rich.co.uk/microsites/the-mirror-stub-it-out/</link>
		<comments>http://www.ad-rich.co.uk/microsites/the-mirror-stub-it-out/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 14:48:05 +0000</pubDate>
		<dc:creator>adRich</dc:creator>
				<category><![CDATA[microsites]]></category>
		<category><![CDATA[Amp]]></category>
		<category><![CDATA[Brief Description]]></category>
		<category><![CDATA[Campaign Objectives]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Empathy]]></category>
		<category><![CDATA[Life Case]]></category>
		<category><![CDATA[mirror]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Nhs]]></category>
		<category><![CDATA[Scare Tactics]]></category>
		<category><![CDATA[Showcases]]></category>
		<category><![CDATA[Stop Smoking]]></category>
		<category><![CDATA[stub]]></category>
		<category><![CDATA[Website Showcases]]></category>

		<guid isPermaLink="false">http://www.ad-rich.net/?p=323</guid>
		<description><![CDATA[ 

Client: NHS
Agency: idmedia
Brief Description: The Campaign Objectives were to help people reduce/stop smoking using motivation and support rather than scare tactics. The website showcases a range of support services available from the NHS as well as a number of real life case studies which are designed to inspire/create empathy.
Details: Advertorials, Data Capture, Diaries and [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.theworkcomesfirst.com/images/mirrorsit.jpg" alt="" width="85" height="85" /> <img class="alignnone" src="http://www.theworkcomesfirst.com/images/sit.jpg" alt="" width="360" height="85" /></p>
<div>
<p><span style="color: #333333;"><strong>Client:</strong></span> <a href="http://www.nhs.uk" target="_blank"><span class="caps">NHS</span></a><br />
<span style="color: #333333;"><strong>Agency:</strong></span> idmedia<br />
<span style="color: #333333;"><strong>Brief Description:</strong></span> The Campaign Objectives were to help people reduce/stop smoking using motivation and support rather than scare tactics. The website showcases a range of support services available from the <span class="caps">NHS</span> as well as a number of real life case studies which are designed to inspire/create empathy.<br />
<span style="color: #333333;"><strong>Details:</strong></span> Advertorials, Data Capture, Diaries and Videos</div>
<div><strong><a href="http://www.themirroronline.co.uk/stubitout/" target="_blank">Click here to view website</a></strong></div>
<div></div>
<div><strong><br />
</strong></div>
<div><strong><br />
</strong></div>
]]></content:encoded>
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